[Leadership] How to Lead and Serve in a Nationwide Franchise - All County Property Management Franchise

[Leadership] How to Lead and Serve in a Nationwide Franchise


How does All County handle leadership?

How does All County Property Management Franchise approach leadership?

As the lead digital strategist for All County I had the opportunity to interview All County’s CEO, Sandy Ferrera, and ask her about leadership.

The entire interview lasted just over an hour, and one of the questions I asked was “What have you learned from interacting with your franchise owners and helping them grow their businesses?”.

Her response can be summed up in one word: Communication.

It is important to remember that everyone in the All County organization needs to work together to succeed, regardless of someone’s religious views or political affiliation.

Watch the video and check out its transcript below to hear the rest of what Sandy has to say about being a business leader in a nationwide franchise.

And if you want to know more about the All County Franchise Opportunity then I encourage you to download the All County Brochure. It is a good place to start.

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Video Transcript:


Sandy Ferrera:

Interaction with the franchisee is very important. You guys don’t have to have the same political views, you don’t have to have the same religious views, but when it comes to business and support a franchisor and a franchisee needs to be on the same page. I mean you’re after the same thing, success. And there are times when you have to have hard conversations, conversations that aren’t always pleasant but are in the best interest of the franchisee. And I think that when you have somebody come through that you don’t necessarily set up well with you’ve got to listen to your gut because if you don’t have a second party there to fall back on you could be setting that person up for failure, and for us failure is not an option. We want to see everyone succeed.

January 5, 2018

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