Would marketing be easier with a Franchise Business?
Would marketing be easier in a Franchise Business?
In this interview with the CEO of All County Franchise, Sandy Ferrera talks about how paramount marketing is to any business, and how All County supports and facilitates lead generation for its franchisees.
Watch the video and check out its transcript below.
And if you want to know more about the All County Franchise Opportunity then I encourage you to download the All County Brochure. It is a good place to start.
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Marketing is one of those facets that is paramount to the growth of your business. You can’t grow if you’re not marketing. And yet we find that probably the hardest thing for any franchisee, I don’t care if you’re looking at accounting, if you’re looking at Mitas or you’re looking at Jimmy John’s, is the franchisees tend to struggle with the marketing aspect. It’s second nature, we want to work on the business, we don’t want to go out and capture new business.
So as a franchiser we do a lot of things in-house to help support and facilitate that lead generation for our franchisees. We don’t want to assume all of it, we still want our franchisees to go out there and make connections and get referrals and help build their business, but we also know that we don’t want them to walk alone. We want to make sure that they do have these leads coming in, and so we have a multi-faceted marketing program that we spur on from our home office to help them grow their business.