Why the CEO of All County Franchise gave up a 6-figure income to do Property Management - All County Property Management Franchise

Why the CEO of All County Franchise gave up a 6-figure income to do Property Management

Would you walk away from a 6-figure income?

Would you walk away from a 6-figure income?

The odds are you probably wouldn’t… unless you had a really compelling reason to do so.

But that is exactly what the CEO of All County Franchise, Sandy Ferrera, did in order to start her property management business.

Sandy was a single-mother raising two boys and doing her best to support them. She was making 6-figures as a real-estate sales agent when a few of her deals went south and cost her $16,000 in commissions.

So what did she do?

Did she cry and give up on real-estate? Of course not! Giving up isn’t an option when you’ve got two kids at home depending on you.

Sandy reevaluated her source of income and decided to pivot.

She saw an opportunity in property management and decided to take it – a choice that resulted in starting a franchise with over 50 offices across the country.

All County’s lead digital strategist, Brandon Paul, had the opportunity to sit down with Sandy and ask her about how she got into property management, and was stunned to learn that she gave up a 6-figure income to start her own property management business.

Watch the video and check out its transcript below.

And if you want to know more about the All County Franchise Opportunity then I encourage you to download the All County Brochure.

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Video Transcript:


Sandy Ferrera:

I made a very good living doing traditional real estate. I was the sole bread winner for my family and I walked away from a very, very lucrative career. The problem was the business calls for a lot of evenings and weekends and I had two small boys and that wasn’t going to work for me. I mean my time with my children is paramount. I had one individual that wanted me to show them houses on Christmas day. They were from the United Kingdom, I get it, they were here on holiday and they wanted to buy a place on the beach, but I was on holiday with my children. That aspect of real estate was not appealing to me. The fact that I didn’t control my own money was not appealing to me.

Back then I had $16,000 on the books, which doesn’t seem like much now, but for me it was a lot of money, and they were solid deals. One guy quit his job two days before closing. One pool was two inches in the easement. How do you move a pool two inches? And then the other one just fell apart, I don’t even remember why. And so when I lost those $16,000 in commissions it was tough because that’s how I made my livelihood.

And so I think that the property management really appealed to me because it was a steady income, I mean I could create a budget, I knew exactly how much money I had coming in, I knew exactly what I had going out the door. I could create my own hours, I was home at night to tuck the kids in. I wasn’t running out showing houses on the weekends. And even back then when I carried a pager 24 hours a day an emergency consisted of me picking up the phone and arranging for a vendor. I didn’t have to physically go out to the property.

So money was important, stability was important, but my time with my family was extremely important. And I think that when you put all those things together it’s what allowed me to walk away from a six-figure income.

May 31, 2018

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