Sandy Ferrera:

So why a franchise? Why do we go there? What motivates people? I think so many people get stuck on the monetary aspect. And the monetary aspect is super important because we all want to make good money and have nice things. My lifestyle certainly is one that explains that pretty well. But I think that for most people if it were just about money it would be any business. And for me the money has been always been attractive but it’s not just the money.

People want to feel good about what they do. They want their peers to understand that they provide a valuable service. Something that makes them feel good and feel like they’re contributing to society on a positive fashion.

There’s also personal aspects. Many of our franchisees want to have the flexibility. They were stuck in corporate America and missed birthday parties and missed baseball games and couldn’t go to their nephew’s Bar Mitzvah. And I think that this way of life gives them the flexibility to have all of the things that they wanted that they didn’t think they could ever have.

So what motivates me, what motivates you, what motivates my husband, they’re all different but I think that a franchise isn’t just buying a business, it’s not just buying a roadmap. It is buying a lifestyle. And depending on which franchise concept you choose it’s going to be what type of lifestyle you have.